Charity Shops: Retailing, Consumption and Society
ISBN: 9781138863989 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector. Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural... In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two con... |
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cena:
289,36 zł |
The Mighty Marketer: Your Guide to Making More Money as a Freelancer
ISBN: 9781634900539 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more.
The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers prac...
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cena:
81,52 zł |
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research
ISBN: 9780749473846 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the subconscious, rather than by purely rational calculations. Asking direct questions, as the global marketing and advertising research industry has previously depended on, is no longer enough. Instead, the industry requires a new generation of research tools, such as: behavioral economics, eye-tracking, implicit response measures, and facial coding to find the truth behind what consumers are saying....
New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that ...
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cena:
187,01 zł |
Why You Need a Business Story and How to Create It
ISBN: 9781910223314 / Angielski / Miękka / 78 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a journalist, broadcaster and producer I learned the art of finding and telling other people's stories. Later in life as a creative director for an international advertising and marketing agency I had the privilege of helping world-class brands, such as Google, 3M, and Dell, create stories that connected with customers beyond the product benefits. In 2014, I set myself the task of writing a book that would provide a process to enable anyone to create their own authentic business story. I have made the process as simple as possible so that it is easy to action. But that does mean this book...
As a journalist, broadcaster and producer I learned the art of finding and telling other people's stories. Later in life as a creative director for an...
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cena:
61,92 zł |
Consumer Psychology in a Social Media World
ISBN: 9780765646934 / Angielski / Twarda / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the... Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the socia... |
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cena:
736,21 zł |
Consumer Psychology in a Social Media World
ISBN: 9780765646941 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the... Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the socia... |
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cena:
238,58 zł |
How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity
ISBN: 9780956454539 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
154,51 zł |
Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand
ISBN: 9781119143215 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for Brand for Talent -As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy.- -Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug... Praise for Brand for Talent -As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing... |
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cena:
122,87 zł |
Komunikacja wizerunkowa. Nowoczesne narzędzia
ISBN: 9788372778185 / Polski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Autorka, Ewelina Witek - specjalistka w dziedzinie nowych mediów - opisuje w niej swoje działania badawcze, skupiając się głównie wokół nowych narzędzi wykorzystywanych obecnie w audiowizualności. Do tych działań Autorka nie boi się włączyć nowoczesnej telewizji, współczesnego kina, teatru postdramatycznego, także Internetu, a w szczególności portali społecznościowych, gier komputerowych (grywalizacja), urządzeń mobilnych (smartfony, tablety itp.) Sugeruje również, że wkrótce jedynym ograniczeniem w komunikacji wizerunkowej z wykorzystaniem nowoczesnych narzędzi...
Autorka, Ewelina Witek - specjalistka w dziedzinie nowych mediów - opisuje w niej swoje działania badawcze, skupiając się głównie wokół nowych...
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52,25 zł |
Cracking The Client Attraction Code: Master Your Inner Game, Attract Your Ideal Clients, Create Infinite Abundance And Prosperity
ISBN: 9780994728500 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THIS BOOK CAN SAVE YOU HUNDREDS OF HOURS AND THOUSANDS OF DOLLARS This book will change the way you think about your business, from how you approach new clients to how you talk to yourself about you and your business. Carla McNeil and Nilofer invited 13 heart-centered, successful marketers to the Best Client Seminar to present their stories, strategies and best practices. They invited folks whose businesses focus on spirituality and wellness such as Amethyst Wyldfyre, the Empress of Empowerment to Jeff Herring, the King of Article Marketing, an expert at content creation and other marketing...
THIS BOOK CAN SAVE YOU HUNDREDS OF HOURS AND THOUSANDS OF DOLLARS This book will change the way you think about your business, from how you approach ...
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cena:
64,42 zł |
Consumer Culture, Branding and Identity in the New Russia: From Five-Year Plan to 4x4
ISBN: 9780415722407 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of... As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emer... |
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cena:
736,21 zł |
Global Advertising in a Global Culture
ISBN: 9780810886438 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising...
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues ...
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cena:
454,28 zł |
The Ultimate Store Closing Plan: How to Easily Maximize Profits and Sell Your Inventory Fast
ISBN: 9781511766487 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, The Ultimate Store Closing Strategy, is packed with cutting-edge concepts to maximize sales and open your mind to new ideas. Its sole purpose is to give insights, inspirations, and dozens of strategic ideas to make a successful switch in your life and solve your biggest business challenge. To multiply your results while reducing your time, effort and risk, wouldn't you like to learn the biggest sales & marketing mistakes that 90% of retailers make and how you can avoid them? Or, discover how you can profit during these fast-changing times? Because every store is unique with...
This book, The Ultimate Store Closing Strategy, is packed with cutting-edge concepts to maximize sales and open your mind to new ideas. Its sole purpo...
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cena:
69,89 zł |
Small Business Marketing Strategies All-In-One for Dummies
ISBN: 9781119236917 / Angielski / Miękka / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing whe... |
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cena:
122,87 zł |
Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites
ISBN: 9780996826013 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But, you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book,...
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason ...
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cena:
55,79 zł |
Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success
ISBN: 9780996661300 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it's critical that you do everything possible to ensure that your customers' experiences are amazing. Beyond Your... There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal loc... |
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cena:
85,68 zł |
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
ISBN: 9780814437599 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamlessly integrated to create a lasting impression and a deep hold on your customer, your brand will never quite rise above the competition, and your business or service never shine like it should. Whether it's online, offline, or at the retail level, The Experience Effect shows you how to link your advertising, packaging, website, messaging, and more to create a memorable and immensely appealing experience for customers. Packed with astute...
There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamle...
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cena:
98,73 zł |
How Cool Brands Stay Hot: Branding to Generations Y and Z
ISBN: 9780749477172 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing and purchasing, and the adaptation...
While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition lo...
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cena:
133,56 zł |
Destination Brands: Managing Place Reputation
ISBN: 9781138133655 / Angielski / Twarda / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy... This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to d... |
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cena:
888,52 zł |
Personal Brands: Manage Your Life with Talent and Turn It Into a Unique Experience
ISBN: 9781349322268 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
194,52 zł |