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Aspekty kultury współczesnej
ISBN: 9788374055468 / Polski / Kartonowa Foliowana / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pomysł na niniejszą publikację zrodził się podczas “Spotkań z kulturą współczesną”. [...] Oprócz różnorodności podjętych zagadnień (tradycja w kulturze, kultura słowa, kultura audiowizualna, reklama, komiks), teksty reprezentują zróżnicowaną formę. [...] Autorzy artykułów dokonali starań, by proponowany zbiór mógł stanowić materiał dydaktyczny, pomoc dla nauczycieli, by pomógł kształtować refleksyjną i krytyczną ocenę zjawisk współczesnej kultury. Mam nadzieję, że pozwala spojrzeć na fenomen różnorakich aspektów kultury w sposób...
Pomysł na niniejszą publikację zrodził się podczas “Spotkań z kulturą współczesną”. [...] Oprócz różnorodności podjętych zagadnień...
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cena:
29,00 |
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The WAVE 4 Way to Building Your Downline
ISBN: 9780988490239 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn the Leadership Secrets of the Masters In Wave 4, Richard Poe explained why 27 million people have become involved in the $90 billion business of network marketing. Now he gives you the nuts and bolts of how to build your own MLM sales force and become an independent, home-based entrepreneur.
Learn the Leadership Secrets of the Masters In Wave 4, Richard Poe explained why 27 million people have become involved in the $90 billion business of...
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cena:
48,51 |
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Pre-Crisis Planning, Communication, and Management; Preparing for the Inevitable
ISBN: 9781433111341 / Angielski / Miękka / 337 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Public relations experts and crisis management personnel have done an excellent job over the years of drawing attention to the grand scope of risks associated with crisis. Particularly in the present challenging economic conditions, organizations have become aware of the costs of crises and are willing to put forth effort and resources in crisis prevention. In this book, the editors and contributors offer significant insight into the critical considerations of crisis preparation as well as the importance of anticipation and pre-crisis planning.
Pre-crisis planning has been a part of... Public relations experts and crisis management personnel have done an excellent job over the years of drawing attention to the grand scope of risks as...
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cena:
218,62 |
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Advertising at the Crossroads
ISBN: 9780415817745 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must... Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of p... |
cena:
734,66 |
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Commercial Advertising (Rle Advertising)
ISBN: 9780415817950 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. "Commercial Advertising"... The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport no... |
cena:
710,17 |
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Unthinking: The Surprising Forces Behind What We Buy
ISBN: 9780446564137 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
124,93 |
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Selling Women's History: Packaging Feminism in Twentieth-Century American Popular Culture
ISBN: 9780813576336 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell...
Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer...
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cena:
612,21 |
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Selling Women's History: Packaging Feminism in Twentieth-Century American Popular Culture
ISBN: 9780813576329 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell...
Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer...
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cena:
151,83 |
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Understanding Social Media: How to Create a Plan for Your Business That Works
ISBN: 9780749479169 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: - Creating a social media program Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, t... |
cena:
422,75 |
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Pre-Crisis Planning, Communication, and Management: Preparing for the Inevitable
ISBN: 9781433111358 / Angielski / Twarda / 337 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Public relations experts and crisis management personnel have done an excellent job over the years of drawing attention to the grand scope of risks associated with crisis. Particularly in the present challenging economic conditions, organizations have become aware of the costs of crises and are willing to put forth effort and resources in crisis prevention. In this book, the editors and contributors offer significant insight into the critical considerations of crisis preparation as well as the importance of anticipation and pre-crisis planning.
Pre-crisis planning has been a part of... Public relations experts and crisis management personnel have done an excellent job over the years of drawing attention to the grand scope of risks as...
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cena:
802,96 |
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Fundamentals of Mobile Marketing; Theories and practices
ISBN: 9781433115615 / Angielski / Miękka / 185 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of -why- so that theories can be advanced. Questions relating to a theoretical framework of mobile...
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despit...
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cena:
218,62 |
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Fundamentals of Mobile Marketing; Theories and practices
ISBN: 9781433115622 / Angielski / Twarda / 185 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of -why- so that theories can be advanced. Questions relating to a theoretical framework of mobile...
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despit...
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cena:
802,96 |
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Intelligent Support Systems for Marketing Decisions
ISBN: 9781461354154 / Angielski / Miękka / 514 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-a-vis marketing decisions and in new product development situations. Part II... Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other mar... |
cena:
603,81 |
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Marketing Strategies for Design-Build Contracting
ISBN: 9781461358688 / Angielski / Miękka / 183 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With a jolt you pull your car to the side of the road and read the job sign that can't be more than one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker proclaiming that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the...
With a jolt you pull your car to the side of the road and read the job sign that can't be more than one day old: New Home of ABC Inc.; General Contrac...
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cena:
201,24 |
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Marketing Management Support Systems: Principles, Tools, and Implementation
ISBN: 9781461370765 / Angielski / Miękka / 341 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids.
This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of... Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in in...
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cena:
402,53 |
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Red Hot Internet Publicity: An Insider's Guide to Marketing Online
ISBN: 9781480224957 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Authors, speakers, small business owners...you've got three choices: 1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds. 2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages. 3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from-who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site...
Authors, speakers, small business owners...you've got three choices: 1. Spend a fortune on advertising and other old-school marketing, and pray that y...
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cena:
64,53 |
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Retail Product Management: Buying and Merchandising
ISBN: 9780415577571 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as Retail Marketing, Retail Management and The Retail Environment with an excellent introduction to...
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers,...
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cena:
832,62 |
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Networking Magic: How to Find Connections That Transform Your Life
ISBN: 9781614487340 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,17 |
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Marketing the Arts and Entertainment: Success Strategies in the Profit and Not for Profit World
ISBN: 9781466992283 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This workbook is designed to help newcomers to the world of performance and exhibition become successful The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being...
This workbook is designed to help newcomers to the world of performance and exhibition become successful The secret is "marketing know-how" and this ...
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cena:
55,30 |
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Youtube Seo Ranking Checklists: Targeted Traffic Using Online Video Marketing
ISBN: 9780981473758 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Beginner and intermediate users of YouTube may learn time saving tips to monetize their broadcast and create a repeatable video marketing system. Using content development based on business objectives, readers will learn to rank well and be found by their targeted audience.
Beginner and intermediate users of YouTube may learn time saving tips to monetize their broadcast and create a repeatable video marketing system. Usin...
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cena:
64,69 |
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