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Marketing Basics for Designers: A Sourcebook of Strategies and Ideas
ISBN: 9780471118718 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business essentials and marketing strategies to help your firm survive and thrive . . .
As a design professional running your own small firm, you expect to wear many hats--designer, office manager, project manager--all in a day's work. But strategic marketer? No one prepared you for that Marketing Basics for Designers is a long overdue resource for designers who need to become expert marketers fast. It provides solid practical advice on how to market your services, build your client base, and keep your customers coming back for more. You'll learn how to establish... Business essentials and marketing strategies to help your firm survive and thrive . . .
As a design professional running your own small f... |
cena:
396,71 |
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Marketing Your Consulting and Professional Services
ISBN: 9780471133926 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape--information technology, virtual organizations, telecommuting--targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services, the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third...
While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field th...
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cena:
223,50 |
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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
ISBN: 9780471165682 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World
"The Guerrilla Group has done it again Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." -- Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is... "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Sales...
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cena:
139,15 |
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Steidlmayer on Markets: Trading with Market Profile
ISBN: 9780471215561 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Proven techniques for market profile users at any level
A "market profile" presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can yield profitable intraday and swing trades that traditional indicators do not reveal. Steidlmayer on Markets shows readers how to find these opportunities using the innovative techniques developed by the author during his many years of trading the market. This fully updated Second Edition covers innovations in both technology and technique-and broadens the scope of "market profile" to... Proven techniques for market profile users at any level
A "market profile" presents a number of basic elements from the market in an easily unde... |
cena:
404,62 |
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Guerrilla Teleselling
ISBN: 9780471242796 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaki...
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cena:
115,61 |
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Dollars and Events: How to Succeed in the Special Events Business
ISBN: 9780471249573 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Start, grow, and manage your special events career To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events.
The first and only book written... Start, grow, and manage your special events career To succeed in the world of special events management, you need to develop a vast array of skills a...
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cena:
566,84 |
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Enterprise Marketing Management: The New Science of Marketing
ISBN: 9780471267720 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement,... A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introd... |
cena:
146,43 |
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Successful Product Development: Speeding from Opportunity to Profit
ISBN: 9780471315322 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The product development process begins with the creation of ideas that match or predict the market's needs. It continues on through the concurrent engineering and design for manufacturing stages where input comes from outside vendors and customers as well as other departments within the organization. It ends with Just-In-Time (JIT) delivery of a quality product to the customer ahead of the competition. It is this last idea that the Rosenau's book focuses on: the faster the idea generation and the movement from that idea to product launch, the faster sales income is generated for the...
The product development process begins with the creation of ideas that match or predict the market's needs. It continues on through the concurrent eng...
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cena:
453,42 |
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Marketing Hospitality
ISBN: 9780471348856 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.
Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of... Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality indus...
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cena:
391,56 |
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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
ISBN: 9780471356592 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advance Praise for The Masterbrand Mandate " The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy." — Bruce L. Claflin President and COO, 3Com Corporation " The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a ‘ now’ book that anyone managing an organization should...
Advance Praise for The Masterbrand Mandate " The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibilit...
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cena:
223,31 |
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Beyond Listening: Learning the Secret Language of Focus Groups
ISBN: 9780471395621 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book,... A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told research... |
cena:
204,24 |
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
ISBN: 9780471455165 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral... A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "fa... |
cena:
165,70 |
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Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers
ISBN: 9780471467618 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers' specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world's largest and most progressive marketing organizations, Jeff Zabin...
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to mar...
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cena:
134,87 |
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Ten Deadly Marketing Sins: Signs and Solutions
ISBN: 9780471650225 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent... Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs ... |
cena:
122,40 |
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Indispensable: How to Become the Company That Your Customers Can't Live Without
ISBN: 9780471703082 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful... A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultima... |
cena:
146,43 |
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Cases in Consumer Behaviour
ISBN: 9780471987819 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. This is a collection of case studies contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook Consumer Behaviour: A New Perspective.
Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of pro...
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cena:
278,13 |
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
ISBN: 9780618785919 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it...
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cena:
84,74 |
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Advertising Outdoors: Watch this Space!
ISBN: 9780714843865 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.
This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of comme...
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cena:
128,63 |
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Imperial Persuaders: Images of Africa and Asia in British Advertising
ISBN: 9780719063794 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and...
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, ...
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cena:
103,06 |
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Secrets of Power Persuasion: Everything You'll Ever Need to Get Anything You'll Ever Want
ISBN: 9780735202863 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn the proven success secrets that get other people to see things your way without threats, without bribes, and without manipulation.
Secrets of Power Persuasion is the most comprehensive how-to book ever published on the art of how to get what you want from other people. It is required reading for salespeople, managers, marketing specialists, politicians, parents . . . virtually everyone Discover: 8 Magic Keys That Control People How to Use Humor to Control Others 15 Proven Effective Ways to Make People Believe You The Secret to Remembering Names and... Learn the proven success secrets that get other people to see things your way without threats, without bribes, and without manipulation.
Secre... |
cena:
92,48 |
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