Successful Product Development: Speeding from Opportunity to Profit

ISBN-13: 9780471315322 / Angielski / Twarda / 1999 / 168 str.

Jr. Milton D. Rosenau;Rosenau

Opis

The product development process begins with the creation of ideas that match or predict the market's needs. It continues on through the concurrent engineering and design for manufacturing stages where input comes from outside vendors and customers as well as other departments within the organization. It ends with Just-In-Time (JIT) delivery of a quality product to the customer ahead of the competition. It is this last idea that the Rosenau's book focuses on: the faster the idea generation and the movement from that idea to product launch, the faster sales income is generated for the business.

Spis treści

Overview.

THE NEW PRODUCT DEVELOPMENT PROCESS.

The Fuzzy Front End Interval.

The Stages and Gates Interval.

After Launch: The Preprofit and Continued Sales Intervals.

IMPROVING YOUR PROCESS.

Implementation.

Continuous Improvement.

Appendices.

Index.

O autorze

MILTON D. ROSENAU, JR. is the author of several bestselling books on product development, and was the chief editor of the PDMA Handbook of New Product Development.

Blurb

Go from concept to cash in record time.

When you′re working hard on a new product development project, you don′t have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen–now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit.

This unique hands–on guide leads you step–by–step through the product development process, from the creation of ideas, through concurrent design and engineering, to just–in–time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm′s profit objective.

Filled with invaluable time–saving guidance, Successful Product Development:
∗ Focuses on the most important product development topic, rapid profit growth
∗ Takes an event and interval approach tailored for industry professionals
∗ Features a concise format designed for quick reference and easy reading

Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms.