MILTON D. ROSENAU, Jr., CMC, FIMC, is the Past-President of the Product Development & Management Association (PDMA). He is the founder and head of Rosenau Consulting Company, a management consulting firm whose clients include leading manufacturers of high-technology industrial products. A well-known author on project management and product development, Mr. Rosenau's other successful books include The PDMA Handbook of New Product Development (Wiley), Managing the Development of New Products, and Faster New Product Development.