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Advertising, Society, and Consumer Culture
ISBN: 9780765615473 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society....
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective th...
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323,20 |
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Create Your Own Signmaking Business from Scratch
ISBN: 9780956443403 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written with the complete novice in mind, here is the ultimate beginners guide to setting up and running a small sign making business. Starting off with the very basics, this book will guide you through the latest computer aided design and manufacturing process used in modern day sign production.For someone looking around for ideas to start a small business you may find this is the ideal business opportunity for you.
Written with the complete novice in mind, here is the ultimate beginners guide to setting up and running a small sign making business. Starting off wi...
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222,40 |
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Fashion, Media, Promotion: The New Black Magic
ISBN: 9781405194211 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.
In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process ...
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cena:
180,39 |
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Transitioned Media: A Turning Point Into the Digital Realm
ISBN: 9781441960986 / Angielski / Twarda / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on...
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is...
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cena:
402,53 |
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Guerrilla Media Buying: Discover How to Beat Goliath in Business
ISBN: 9781450598767 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. GET MORE BANG FOR YOUR MEDIA BUCK Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques..".and more Guerrilla Media Buying, can defeat Goliath in...
GET MORE BANG FOR YOUR MEDIA BUCK Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that reli...
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cena:
121,18 |
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The World That Changes the World: How Philanthropy, Innovation, and Entrepreneurship Are Transforming the Social Ecosystem
ISBN: 9780470827154 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If there is an X PRIZE for collaborative thought leadership of the social ecosystem, this book would get it.
Dr. Peter H. Diamandis Chairman and CEO, X PRIZE Foundation The World that Changes the World is thought leadership at its best--envisioning the future through reflection and analysis of past trends and contemporary challenges. The multifaceted, multinational, multisectoral insights in this volume offer inspiration,... If there is an X PRIZE for collaborative thought leadership of the social ecosystem, this book would get it.
Dr. Peter H. Diamandis ... |
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194,00 |
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The Brutal Truth about Asian Branding: And How to Break the Vicious Cycle
ISBN: 9780470826478 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set us free--to examine ourselves without self-illusions--is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed...
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes ove...
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cena:
180,39 |
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Advertising Principles: How To Effectively Reach African Americans in the 21st Century
ISBN: 9780984374854 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you "How To Advertise To African Americans in the 21st Century" will take you through an 11 chapter discovery of effective ways to reach this powerful ethnic consumer group. You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans. Additionally, you will learn how...
Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the c...
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cena:
101,16 |
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Simulated Test Marketing: Technology for Launching Successful New Products
ISBN: 9780739104255 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test...
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line e...
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cena:
225,30 |
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Advertising and Service: Bank Advertising That Really Makes Good, Profitable Direct Advertising, Going After All the Business, the Sort of Serv
ISBN: 9781144370051 / Angielski / Miękka / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, e...
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cena:
103,36 |
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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
ISBN: 9780982694176 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
68,84 |
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The Globalization of Advertising: Agencies, Cities and Spaces of Creativity
ISBN: 9780415567169 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent... The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary... |
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734,66 |
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The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers
ISBN: 9781452876894 / Angielski / Miękka / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For business owners and professionals fed up with the lack of leads generated by their company's marketing materials -- and can't figure out what's wrong ... If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath and relax. Tom Trush is about to take aim at your confusion and make things as simple as possible. In "The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers," you'll discover ... * A 21-point...
For business owners and professionals fed up with the lack of leads generated by their company's marketing materials -- and can't figure out what's wr...
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cena:
80,72 |
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Ict for the Next Five Billion People: Information and Communication for Sustainable Development
ISBN: 9783642122248 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discussing the implications of Internet access for inhabitants of emerging economics, this volume reflects the challenges from the M nchner Kreis with representatives from the ICT industry, academia, non-governmental organizations and governmental development organizations.
Discussing the implications of Internet access for inhabitants of emerging economics, this volume reflects the challenges from the M nchner Kreis with...
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cena:
201,24 |
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Text Your Way to Profits: The Complete Guide to Making Money With Cell Phones
ISBN: 9781453644553 / Angielski / Miękka / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Text Your Way to Profits is a journey from the origins of mobile marketing all the way to its present state. It helps cut out the confusion of the industry and leads a straight path to building a profitable mobile business. In these pages you will learn how to immediately start your own mobile business and become profitable in about two weeks, how to start your first mobile marketing campaign, the easiest way to accept payments over the air, what tools you will need to send International text messages (the right way), wireless application and game development, and so much more. Forward...
Text Your Way to Profits is a journey from the origins of mobile marketing all the way to its present state. It helps cut out the confusion of the ind...
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cena:
80,72 |
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The Banner Brand: Small Business Success Comes from a Banner Brand: Build It on a Budget
ISBN: 9780982908525 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers. The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks the lessons learned running a small business for more than a decade. Join Mark Cenicola on his path through a number of guerilla branding tactics which were successfully used to build both his personal...
How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By buildi...
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cena:
143,25 |
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Monkee Business: The Revolutionary Made-For-TV Band
ISBN: 9780943249001 / Angielski / Miękka / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Monkees had everything--a popular TV show, hit records, and adoring fans. Everything but control over their careers. Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith, and Peter Tork, following each of the four Monkees, together and apart, from 1965 to the present day.
The Monkees had everything--a popular TV show, hit records, and adoring fans. Everything but control over their careers. Lefcowitz chronicles the kale...
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cena:
75,76 |
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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
ISBN: 9780982694169 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
117,62 |
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The Age of Persuasion: How Marketing Ate Our Culture
ISBN: 9781582437248 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds--perhaps thousands--of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and...
Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of...
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cena:
65,32 |
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Werbung im Jahr 1947
ISBN: 9783484311978 / Niemiecki / Twarda / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
467,22 |
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