The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent...
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary...
This Handbook offers an unrivalled overview of current research into how globalization is affecting the external relations and internal structures of major cities in the world. By treating cities at a global scale, it focuses on the 'stretching' of urban functions beyond specific place locations, without losing sight of the multiple divisions in contemporary world cities. The book firmly bases city networks in their historical context, critically discusses contemporary concepts and key empirical measures, and analyses major issues relating to world city infrastructures, economies, governance...
This Handbook offers an unrivalled overview of current research into how globalization is affecting the external relations and internal structures of ...
In this innovative, ambitious and wide-ranging book, Peter Taylor demonstrates that cities are the epicenters of human advancement. In exploring cities as sites through which economies flourish, by harnessing the creative potential of myriad communication networks, the author considers cities from varying temporal and spatial perspectives. Four stories of cities are told: the origins of city networks; the domination of cities by world-empires; the genesis of a singular modern creative interval in which innovation culminates in today's globalised cities; and finally, the need for cities to act...
In this innovative, ambitious and wide-ranging book, Peter Taylor demonstrates that cities are the epicenters of human advancement. In exploring citie...
In this innovative, ambitious and wide-ranging book, Peter Taylor demonstrates that cities are the epicenters of human advancement. In exploring cities as sites through which economies flourish, by harnessing the creative potential of myriad communication networks, the author considers cities from varying temporal and spatial perspectives. Four stories of cities are told: the origins of city networks; the domination of cities by world-empires; the genesis of a singular modern creative interval in which innovation culminates in today's globalised cities; and finally, the need for cities to act...
In this innovative, ambitious and wide-ranging book, Peter Taylor demonstrates that cities are the epicenters of human advancement. In exploring citie...
This Handbook offers an unrivalled overview of current research into how globalization is affecting the external relations and internal structures of major cities in the world. By treating cities at a global scale, it focuses on the 'stretching' of urban functions beyond specific place locations, without losing sight of the multiple divisions in contemporary world cities. The book firmly bases city networks in their historical context, critically discusses contemporary concepts and key empirical measures, and analyses major issues relating to world city infrastructures, economies, governance...
This Handbook offers an unrivalled overview of current research into how globalization is affecting the external relations and internal structures of ...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This insightful Advanced Introduction explores the key attributes of cities, identifying their five basic characteristics; innate complexity, the agglomeration of activities, inter-city connectivities, the projection of power, and relations to states. Peter...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written b...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This insightful Advanced Introduction explores the key attributes of cities, identifying their five basic characteristics; innate complexity, the agglomeration of activities, inter-city connectivities, the projection of power, and relations to states. Peter...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written b...
