For business owners and professionals fed up with the lack of leads generated by their company's marketing materials -- and can't figure out what's wrong ... If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath and relax. Tom Trush is about to take aim at your confusion and make things as simple as possible. In "The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers," you'll discover ... * A 21-point...

The marketing game has changed ... But many high-level executives behind big brands and major corporations still haven't noticed. They're blinded by a desire to showcase the greatness behind their companies. That's okay, though, because this ego-based marketing approach means more opportunity for you. The reality is the Internet has transformed the buying process. Your prospects actively hunt online for solutions to their problems. So they're more educated about your product or service than ever before. Today, your role as a marketer is similar to a publisher. You must produce and deliver...

Today's prospects don't trust you. They've seen just about every offer and their skepticism is off the charts. As a result, attracting attention, maintaining interest and strengthening desire is not enough. You must now also overcome your prospects' disbelief. So how have you adjusted your marketing to tackle this challenge? Easy access to information means your prospects are more informed than ever before. As a result, they control the buying and hiring process. But with simple adjustments to your marketing, you can reverse this power and gain advantages over your competitors (especially...