Guerrilla Media Buying: Discover How to Beat Goliath in Business

ISBN-13: 9781450598767 / Angielski / Miękka / 2010 / 290 str.

Ronald D. Geskey

Opis

GET MORE BANG FOR YOUR MEDIA BUCK Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques..".and more Guerrilla Media Buying, can defeat Goliath in business

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.