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Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
ISBN: 9781137021007 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and sp...
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cena:
402,53 |
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Hit Brands: How Music Builds Value for the World's Smartest Brands
ISBN: 9781137271471 / Angielski / Twarda / 201 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses ho...
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cena:
261,63 |
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
ISBN: 9781412987240 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and bu...
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cena:
558,34 |
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Successful Presenting in a Week: Teach Yourself
ISBN: 9781444159707 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The ability to give a successful presentation is crucial to anyone who wants to advance their career.Written by David Brown, a leading expert on presenting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to get your audience to do what you want them to do.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to...
The ability to give a successful presentation is crucial to anyone who wants to advance their career.Written by David Brown, a leading exper...
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cena:
56,66 |
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Ethnography at Work
ISBN: 9781845204983 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to... Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The... |
cena:
186,06 |
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Marketing Your Complementary Therapy Practice: 101 Tried and Tested Ways to Attract and Retain Clients
ISBN: 9781845284497 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Any therapist can increase the number of clients they see and this much-needed book reveals how. It is packed with simple, yet effective ways of starting and maintaining marketing momentum.
Any therapist can increase the number of clients they see and this much-needed book reveals how. It is packed with simple, yet effective ways of start...
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cena:
76,83 |
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Advertising on Google: The High Performance Cookbook
ISBN: 9781849685849 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of. Advertising on Google: The High Performance Cookbook is a step-by-step guide with practical tips and everyday examples that will arm you with the tools necessary to run effective Adwords campaigns. "Advertising on Google:...
Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet us...
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cena:
263,22 |
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Advertising Cultures
ISBN: 9781859736739 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions - envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture 'real' life? How do advertising agencies think of... Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions - envy, fear, lust and... |
cena:
747,55 |
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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business
ISBN: 9781907794148 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The written word is making a comeback For years we have been told the world is becoming more visual. That everyone has a shorter attention span. That a picture speaks a thousand words. But look at social media. Blogs. Tweets. Reader's comments. Peer reviews. People are starting to read again Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how...
The written word is making a comeback For years we have been told the world is becoming more visual. That everyone has a shorter attention span. That...
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cena:
87,59 |
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The Making of Dirt is Good : A Personal Journey of Brand Transformation
ISBN: 9781907794469 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 2005, Unilever ignored whiter than white in favor of mud and grease and launched its Dirt is Good marketing campaign, for its Persil and OMO washing detergents. The campaign was devised by David Arkwright and his marketing team at Unilever. Today, it continues to be one of Unilever's most successful campaigns. As well as transforming the Persil and OMO brands, the campaign has become a defining moment in the marketing and branding world. This book, written by the person at the helm of Dirt is Good, is an essential case study in creating a global brand with an idea at its very core. The...
In 2005, Unilever ignored whiter than white in favor of mud and grease and launched its Dirt is Good marketing campaign, for its Persil and OMO washin...
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cena:
66,97 |
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LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile
ISBN: 9780988666504 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.
Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you throug...
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cena:
60,49 |
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Power Branding: Leveraging the Success of the World's Best Brands
ISBN: 9781137278845 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies...
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger an...
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cena:
154,10 |
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The History of an Advertising Agency
ISBN: 9780674183315 / Angielski / Twarda / 690 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
283,29 |
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Selling Under the Swastika: Advertising and Commercial Culture in Nazi Germany
ISBN: 9780804773553 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that...
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on...
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cena:
308,55 |
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Ad Law: The Essential Guide to Advertising Law and Regulation
ISBN: 9780749472894 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regulation of advertising and marketing communications, offering advice on everyday questions encountered when designing and running promotional campaigns. The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regu... |
cena:
242,26 |
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Martketing: The Heart and Brain of Branding
ISBN: 9781910649862 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an...
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt fro...
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cena:
65,37 |
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Die symbolische Ordnung zu Grabe tragen: Die Kommune I und ihre Flugblätter
ISBN: 9783842882256 / Niemiecki / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
161,44 |
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Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980
ISBN: 9780786468195 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money.
This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertis...
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cena:
195,12 |
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Get Content Get Customers
ISBN: 9780071831734 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
150,29 |
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Tumblr for Business
ISBN: 9781490960869 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,43 |
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