Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980

ISBN-13: 9780786468195 / Angielski / Miękka / 2014 / 240 str.

Elizabeth Crisp Crawford

Opis

This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money.