Kategoria BISAC: Language Arts & Disciplines >> Journalism

Through anecdotes, history, and analysis, this book offers sound advice to prepare prospective editors for the full range of their duties: editing copy, determining what is news, understanding graphics and design, directing coverage, managing people, and coping with a spectrum of ethical and legal dilemmas. br

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on...

Mastering Arabic Vocabulary provides a structured vocabulary course for undergraduate and advanced students of Arabic.

Arranged thematically, and by root, the course presents the key vocabulary that a well-informed Arabic speaker should have at their disposal when discussing diverse topics from business and politics to culture, society, science and technology. The course includes a wealth of exercises throughout to support learners from passive recognition to an increase in their active vocabulary.

With free MP3s available online to allow learners to...

Mastering Arabic Vocabulary provides a structured vocabulary course for undergraduate and advanced students of Arabic.

Arranged thematically, and by root, the course presents the key vocabulary that a well-informed Arabic speaker should have at their disposal when discussing diverse topics from business and politics to culture, society, science and technology. The course includes a wealth of exercises throughout to support learners from passive recognition to an increase in their active vocabulary.

With free MP3s available online to allow learners to...

The Routledge Course in Chinese Media Literacy is aimed at lower advanced level students of Mandarin who wish to build media literacy in the Chinese language.

The book is written by university professors who have hands-on experience as media professionals. It gathers newsworthy authentic materials on topics covered by reporters on a day-to-day basis, and makes them accessible through prereading exercises, grammatical analysis, vocabulary associations, and research training for language learners.

From front page headlines to business, education, crime, and sports...

Yufa A Practical Guide to Mandarin Chinese Grammar takes a unique approach to explaining the major topics of Mandarin Chinese grammar. The book is presented in two sections: the core structures of Chinese grammar, and the practical use of the Chinese language. Key features include:

• Chinese characters, pinyin and English translations
• Realistic scenarios to provide you with an interesting context in which to learn grammar
• Varied and imaginative exercises so you can review your progress easily.
  With...

Yufa A Practical Guide to Mandarin Chinese Grammar takes a unique approach to explaining the major topics of Mandarin Chinese grammar. The book is presented in two sections: the core structures of Chinese grammar, and the practical use of the Chinese language. Key features include:

• Chinese characters, pinyin and English translations
• Realistic scenarios to provide you with an interesting context in which to learn grammar
• Varied and imaginative exercises so you can review your progress easily.

  With...