This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.
This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-ba...
This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.
This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-ba...
Presenting a study of a group of potters living in a small community in the south of Japan, this work includes a look at the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as mingei, or folk art. It shows how different people in an art world bring to bear different sets of values as they negotiate the meaning of mingei and try to decide whether a pot is art, or mere craft.
Presenting a study of a group of potters living in a small community in the south of Japan, this work includes a look at the problems they face in the...
This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as mingei, or folk art. It shows how different people in an art world bring to bear different sets of values as they negotiate the meaning of mingei and try to decide whether a pot is 'art', 'folk art', or mere 'craft'. At the same time, this book is an unusual monograph in that it reaches beyond the mere study of an isolated community to trace the origins and...
This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing...
This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been involved in the production of media forms.
This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been in...
Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate relationships among the valley people, but also those between them and the anthropologist who has come from the outside world to study them.
Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate re...
This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing how it has given rise to a particular culture. The volume discusses what happens when that culture is threatened. At the same time as explaining the work organization of those involved in whaling, the role of whaling companies in local and national economies, and the role of the whale in the establishment and maintenance of local community identity (ritual, food, gift-giving), the authors...
This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in...
Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more mysterious it becomes. This book explores areas such as advertising and tourism, and depicts how the study of Japanese society contributes toanthropological theory and understanding.
Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more...
This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese.
This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns'...
First published in 1985, this book is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years.
First published in 1985, this book is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologis...
