Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.
It shows you how to write for different audiences and in different media using style, structure and the psychology of...
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board...
The written word is making a comeback For years we have been told the world is becoming more visual. That everyone has a shorter attention span. That a picture speaks a thousand words. But look at social media. Blogs. Tweets. Reader's comments. Peer reviews. People are starting to read again Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how...
The written word is making a comeback For years we have been told the world is becoming more visual. That everyone has a shorter attention span. That...
