Kategoria BISAC: Business & Economics >> General

Aimed at A-Level and beginning undergraduate students, Language and Gender:

• explores the relationship between language and our ideas about men and women
• challenges commonly expressed views on the subject of language and gender
• highlights the individual's role in the expression of gender stereotyping
• includes a range of text types as diverse as personal ads, wildlife documentary, literary fiction and classical music programmes
• includes a comprehensive glossary of terms.

The new edition has been updated and revised and...

Tapping into the latent creativity and productivity in an organizations employees are two of the most important things any successful business should be concerned with. In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital.

In turbulent times, strategic success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential...

Within the developed world, airlines have responded to the advice of advocates for corporate social and environmental responsibility (CSER) to use the intertwined dimensions of economics, society and environment to guide their business activities. However, disingenuously, the advocates and regulators frequently pay insufficient attention to the economics which are critical to airlines sustainability and profits. This omission pushes airlines into the unprofitable domain of CSERplus.

The author identifies alleged market inefficiencies and failures, examines CSERplus impacts on...

Darwin s Medicine is the sequel to Brian D. Smith s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.

Through the lens of evolutionary science, Professor Smith explores the speciation of new business...

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields advertising, marketing, communications, and psychology explore ways to...

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this gap by asking how is marketing theory performative? How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing theorising landscape of marketing.

The book begins by considering what performativity is and how this concept is...