This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pam Wilson on 'John Fiske and Television Culture'. Both underline the continuing relevance of this foundational text in the study of contemporary media and popular culture.

Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of...

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of Structuralism and Semiotics, Fiske-Style . Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the...

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular . Both underline the continuing relevance of this foundational text in the study of popular culture.

Beneath the surface of the cultural artifacts that surround us shopping malls, popular music, the various forms of television lies a multitude of meanings and ways of using them, not...

Although often over-shadowed in Civil War literature by accounts of the Army of the Potomac's struggles against Robert E. Lee in Virginia and the bold Confederate invasion of Maryland and Pennsylvania, the Western theatre of the Civil War was the scene of some of the most desperate, hard-fought and strategically important battles of the five year conflict. John Fiske's eloquent narrative begins with the seizure of the secessionist arsenal at Camp Jackson in St. Louis, Missouri, and follows the Union Army through its campaign to control the Mississippi River and its subsequent actions in...

This book, first published in 1987, sets out to examine and extend our understanding of Australian popular culture, and to counter the long-established, traditional criticism bewailing its lack. The authors argue that the 'knocker's' view started from an elitist viewpoint, yearning for Australia to aspire to a European culture in art, music, literature and other traditional cultural fields. They argue however that there are other definitions of culture that are more populist, more comprehensive, and which represent a vitality and dynamism which is a true reflection of the lives and...