ISBN-13: 9780415596503 / Angielski / Twarda / 2010 / 186 str.
ISBN-13: 9780415596503 / Angielski / Twarda / 2010 / 186 str.
John Fiske analyses popular texts to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television.