"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske."Sociology Magazine
@contents: Selected Contents: Acknowledgements Why Fiske Still Matters Henry Jenkins Reading Fiske and Understanding the Popular Kevin Glynn, Jonathan Gray and Pamela Wilson Notes on Contributors Preface Chapter 1 The Jeaning of America Chapter 2 Commodities and Culture Chapter 3 Productive Pleasures Chapter 4 Offensive Bodies and Carnival Pleasures Chapter 5 Popular Texts Chapter 6 Popular Discrimination Chapter 7 Politics References Index
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.