Introduction to Communication Studies

ISBN-13: 9780415596480 / Angielski / Twarda / 2010 / 248 str.

John Fiske;¬Abar;¬Abar

Opis

Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.

Recenzje

"Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field." British Book News

Spis treści

@contents: Selected Contents: List of plates  Acknowledgements  Why Fiske Still Matters Henry Jenkins  Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson  Notes on Contributors  General Editor’s Preface  Author’s note  INTRODUCTION: WHAT IS COMMUNICATION?  Chapter 1 COMMUNICATION THEORY  Chapter 2 OTHER MODELS  Chapter 3 COMMUNICATION, MEANING, AND SIGNS  Chapter 4 CODES  Chapter 5 SIGNIFICATION  Chapter 6 SEMIOTIC METHODS AND APPLICATIONS  Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS  Chapter 8 EMPIRICAL METHODS  Chapter 9 IDEOLOGY AND MEANINGS  CONCLUSION  References  Bibliography  Further reading  Books recommended for additional reading Index

O autorze

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.