Organizational members support during a change can be influenced strongly by the degree to which the company is not going to be the same as it was before. Indeed, members have a stake in "who the organization is," and they are often quite frantic in their efforts to avoid losing it. The aim of this book is to propose and test hypotheses on why organizational members adhere to some characteristics of their working organization and feel worried about losing them. The book does not give checklists or provide practical recommendations for how to manage a difficult change in organizations....
Organizational members support during a change can be influenced strongly by the degree to which the company is not going to be the same as it...
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.
Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks...
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields suc...
