Changing Organizational Identity

ISBN-13: 9783639143683 / Angielski / Miękka / 2009 / 280 str.

Laura Illia

Opis

Organizational members support during a change canbe influenced strongly by the degree to which thecompany is not going to be the same as it was before.Indeed, members have a stake in "who the organizationis," and they are often quite frantic in theirefforts to avoid losing it. The aim of this book isto propose and test hypotheses on why organizationalmembers adhere to some characteristics of theirworking organization and feel worried about losingthem. The book does not give checklists or providepractical recommendations for how to manage adifficult change in organizations. Instead, itprovides an overview of the debate and notes onprevious relevant studies; it proposes reflectionsand discusses the difficulty associated with changein an organizations identity. Hence, this book isfor the reader who wants to understand the complexityof the topic to better understand the recommendationsthat may be provided to them by other, morepractically oriented studies. In doing so, this bookexplains the complexity of the topic to allow thereader to gain a more comprehensive and far betterinformed perspective on change to organizationalidentity.

O autorze

Assistant Professor in Corporate and Business Communication at
Instituto de Empresa, Madrid. She investigated and taught at the
University of Cambridge, London School of Economics and
University of Lugano, where she got her Ph.D. She won the Jos
Willems Award 2002 and the Literati Network Awards for Excellence
2009. She is consultant at CCI.