In the aftermath of World War II and the Holocaust, West German industrialists faced a major crisis in their public image. With mounting revelations about the use of forced and slave labor, the "Aryanization" of Jewish property, and corporate profiteering under National Socialism, industrialists emerged from the war with their national and international reputations in tatters.
In this groundbreaking study, Jonathan Wiesen explores how West German business leaders remade and marketed their public image between 1945 and 1955. He challenges assumptions that West Germans--and...
In the aftermath of World War II and the Holocaust, West German industrialists faced a major crisis in their public image. With mounting revelations a...
Pamela E. Swett S. Jonathan Wiesen Jonathan R. Zatlin
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the ...
The sheer intensity and violence of Germany's twentieth century--through the end of an empire, two world wars, two democracies, and two dictatorships--provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. "Selling Modernity" places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the...
The sheer intensity and violence of Germany's twentieth century--through the end of an empire, two world wars, two democracies, and two dictatorships-...
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources advertisements, exhibition programs, films, consumer research, and marketing publications the book...
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating ...
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources advertisements, exhibition programs, films, consumer research, and marketing publications the book...
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating ...
