Selling Modernity: Advertising in Twentieth-Century Germany

ISBN-13: 9780822340478 / Angielski / Twarda / 2007 / 384 str.

Pamela E. Swett; S. Jonathan Wiesen; Jonathan R. Zatlin

Opis

A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.