This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.
This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the fi...
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This...
Drawing upon years of experience working with communities and present practical strategies for working alongside non-researchers the authors offer tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.
Drawing upon years of experience working with communities and present practical strategies for working alongside non-researchers the authors offer tip...
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups.
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and trainin...
