The Focus Group Kit: Volumes 1-6

ISBN-13: 9780761907602 / Angielski / Pudełko z zestawem (boxed set) / 1997 / 692 str.

David L. Morgan; Richard A. Krueger; Richard A. Krueger

Opis

This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.