Moderating Focus Groups

ISBN-13: 9780761908210 / Angielski / Miękka / 1997 / 136 str.

Richard A. Krueger

Opis

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups.