Analyzing and Reporting Focus Group Results

ISBN-13: 9780761908166 / Angielski / Miękka / 1997 / 160 str.

Richard A. Krueger

Opis

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.