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Kategorie szczegółowe BISAC
 
Marketing Modernism Between the Two World Wars

Catherine Turner
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which highbrow works of fiction were packaged, promoted, and sold to a mainstream American readership.
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which highbrow wo...
cena: 165,50 zł
 
St. Augustine's Bones: A Microhistory

Harold Samuel Stone

In 1695, workers in Pavia, Italy, chanced upon a collection of bones in the crypt of the Cathedral of San Pietro in Ciel d'Oro. The workers later testified that they had seen the name of St. Augustine written in charcoal on the surface of the casket they had uncovered. Yet by the time of the official inquest, all traces of the writing had disappeared.

Rich with new insights into urban literacy and conceptions of reading, this book explores the controversy that ensued over the alleged discovery of Augustine's bones. Manuscripts, broadsides, pamphlets -even whole books-were devoted to...

In 1695, workers in Pavia, Italy, chanced upon a collection of bones in the crypt of the Cathedral of San Pietro in Ciel d'Oro. The workers later t...

cena: 116,78 zł
 
James Laughlin, New Directions Press, and the Remaking of Ezra Pound

Gregory Peter Barnhisel;New Directions Publishing Corp; Greg Barnhisel
Although James Laughlin (1914-1997) came from one of Pittsburgh's leading steel-making families, his passions were literary rather than industrial - he wanted to be a poet. Laughlin was a freshman at Harvard when he traveled to Rapallo, Italy, in 1933 to meet Ezra Pound (1885-1972), and he returned the following year to enroll in the poet's Ezuversity. Pound dismissed Laughlin's poetic talents, advising the wealthy young man to make himself a publisher. Laughlin did just that, founding New Directions Press in 1936. For much of the 1930s, Laughlin and Pound were friends, business associates,...
Although James Laughlin (1914-1997) came from one of Pittsburgh's leading steel-making families, his passions were literary rather than industrial - h...
cena: 141,12 zł
 
In the Company of Books: Literature and Its Classes in Nineteenth-Century America

Sarah Wadsworth

A vital feature of American culture in the nineteenth century was the growing awareness that the literary marketplace consisted not of a single, unified, relatively homogeneous reading public but rather of many disparate, overlapping reading communities differentiated by interests, class, and level of education as well as by gender and stage of life. Tracing the segmentation of the literary marketplace in nineteenth-century America, this book analyzes the implications of the subdivided literary field for readers, writers, and literature itself.

With sections focusing on segmentation by...

A vital feature of American culture in the nineteenth century was the growing awareness that the literary marketplace consisted not of a single, un...

cena: 126,51 zł
 
Learning to Read and Write in Colonial America

E. Jennifer Monaghan

An experienced teacher of reading and writing and an award-winning historian, E. Jennifer Monaghan brings to vibrant life the process of learning to read and write in colonial America. Ranging throughout the colonies from New Hampshire to Georgia, she examines the instruction of girls and boys, Native Americans and enslaved Africans, the privileged and the poor, revealing the sometimes wrenching impact of literacy acquisition on the lives of learners.

For the most part, religious motives underlay reading instruction in colonial America, while secular motives led to writing instruction....

An experienced teacher of reading and writing and an award-winning historian, E. Jennifer Monaghan brings to vibrant life the process of learning t...

cena: 141,12 zł
 
What a Book Can Do: The Publication and Reception of Silent Spring

Priscilla Coit Murphy

In 1962 the publication of Rachel Carson's Silent Spring sparked widespread public debate on the issue of pesticide abuse and environmental degradation. The discussion permeated the entire print and electronic media system of mid-twentieth century America. Although Carson's text was serialized in the New Yorker, it made a significant difference that it was also published as a book. With clarity and precision, Priscilla Coit Murphy explores the importance of the book form for the author, her editors and publishers, her detractors, the media, and the public at large.

Murphy reviews the...

In 1962 the publication of Rachel Carson's Silent Spring sparked widespread public debate on the issue of pesticide abuse and environmental degrada...

cena: 126,51 zł
 
Institutions of Reading: The Social Life of Libraries in the United States

Thomas Augst; Kenneth Carpenter

Tracing the evolution of the library as a modern institution from the late eighteenth century to the digital era, this book explores the diverse practices by which Americans have shared reading matter for instruction, edification, and pleasure. Writing from a rich variety of perspectives, the contributors raise important questions about the material forms and social shapes of American culture. What is a library? How have libraries fostered communities of readers and influenced the practice of reading in particular communities? How did the development of modern libraries alter the...

Tracing the evolution of the library as a modern institution from the late eighteenth century to the digital era, this book explores the diverse pr...

cena: 141,12 zł
 
American Architects and Their Books, 1840-1915

Kenneth Hafertepe; James F. O'Gorman
Since the Renaissance, architects have been authors and architecture has been the subject of publications. Architectural forms and theories are spread not just by buildings, but by the distribution of images and descriptions fed through the printing press. The study of an architect's library is an essential avenue to understanding that architect's intentions and judging his or her achievements. In this well-illustrated volume, a chronological sequel to American Architects and Their Books to 1848, twelve distinguished historians of architecture discuss from various points of view the books...
Since the Renaissance, architects have been authors and architecture has been the subject of publications. Architectural forms and theories are spread...
cena: 165,50 zł
 
Popular History and the Literary Marketplace, 1840-1920

Gregory M. Pfitzer
Prior to the mid-nineteenth century, most Americans "heard" rather than "read" national history. They absorbed lessons from the past more readily by attending Patriors' Day orations and anniversary commemorations than by reading expensive, multivolume works of patridian historians. By the 1840s, however, innovations in publishing led to the marketing of inexpensive, mass-produced "popular" histories that had a profound influence on historical literacy and learning in the United States. In this book, Gregory M. Pfitzer charts the rise and fall of this genre, demonstrating how and why it was...
Prior to the mid-nineteenth century, most Americans "heard" rather than "read" national history. They absorbed lessons from the past more readily by a...
cena: 136,25 zł


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