Marketing Modernism Between the Two World Wars

ISBN-13: 9781558493766 / Angielski / Twarda / 2003 / 256 str.

Catherine Turner

Opis

Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which highbrow works of fiction were packaged, promoted, and sold to a mainstream American readership.