In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.
The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the...
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House....
Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.
Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets -...
Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A fir...
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, 'business as usual' is not an option...
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On o...
Aimed at practicing engineers and scientists as well as students, Everyone a Leader offers innovative learning frameworks for acquiring competence in leadership that were originally developed at DuPont Canada.
This book is specifically tailored to meet the needs of those in engineering and scientific fields. David Colcleugh, leadership educator and former CEO of DuPont Canada, draws examples of value-added processes and systems familiar to engineers and scientists to illustrate the importance of developing leadership capabilities in addition to technical skills. Colcleugh...
Aimed at practicing engineers and scientists as well as students, Everyone a Leader offers innovative learning frameworks for acquiring comp...
Until the global financial crisis, China was thought to be decades away from overtaking the United States as the world's largest economy. But while the US skirted economic stagnation, China was able to successfully navigate the crisis, and its growth continues to accelerate. Has the time arrived to re-evaluate our assumptions about the current world order? Will China openly contest the United States' status, unchallenged since the Second World War, as a world leader? Will conflict be inevitable, or would its costs be unthinkable in a globalized world economy?
Partners and...
Until the global financial crisis, China was thought to be decades away from overtaking the United States as the world's largest economy. But while...
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial last mile where consumers come to their website, store, or sales representatives and make a choice.
In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the...
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or s...
Success in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way. Yet most attempts at transformational change fail, hamstrung by poor strategy, office politics, stakeholder resistance, and the pressures of constant transformation.
In Stragility, Ellen Auster and Lisa Hillenbrand provide a powerful, practical, action-oriented approach that equips leaders at all levels to navigate these challenges while building skills and capabilities for the next strategic change. Filled with great examples of...
Success in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way. Y...
Although the information age offers individuals from all walks of life the power to make their voices heard, we often end up with a cacophony of competing voices rather than a conversation. With so many people empowered to join the decision-making process, the number and diversity of stakeholders in governance situations poses a special challenge: how do you steer when so many hands are on the wheel?
Catalytic Governance offers a proven approach to managing this challenge, built on the insight that effective leadership and governance depends less on traditional top-down...
Although the information age offers individuals from all walks of life the power to make their voices heard, we often end up with a cacophony of co...
Although the information age offers individuals from all walks of life the power to make their voices heard, we often end up with a cacophony of competing voices rather than a conversation. With so many people empowered to join the decision-making process, the number and diversity of stakeholders in governance situations poses a special challenge: how do you steer when so many hands are on the wheel?
Catalytic Governance offers a proven approach to managing this challenge, built on the insight that effective leadership and governance depends less on traditional top-down...
Although the information age offers individuals from all walks of life the power to make their voices heard, we often end up with a cacophony of co...
Starting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. Achieving Longevity explains how to manage those changes through entrepreneurial thinking.
As Jim Dewald shows, the most successful companies thrive by establishing decision-making processes that constantly engage new opportunities, enabling the firm to quickly adapt to disruptive technologies and business models. They allow for tinkering and...
Starting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adap...
