Menswear books for fashion design students are under-represented in relation to the wealth of womenswear titles, this fully expanded and updated edition of Menswear provides a broad introduction to this exciting subject.

The second edition includes two completely new chapters on design development for menswear, which looks at sportswear, print, denim and knitwear, and on design research, which explores working with sketchbooks, fabric, colour, samples, trimmings, toiles and first samples. Filled with insightful new interviews with both emerging and established designers,...

3D Printing for Fashion is the first book that has been designed to give both designers and industry leaders access to the conceptual and practical knowledge needed to participate in what promises to be the biggest cultural/social transformation since the last industrial revolution.

Organized around the three key topics of materials/production technologies, computational geometry/simulation and design methodologies, 3D Printing for Fashion will provide both design students and industry professionals with the know-how, skills and confidence needed to critically engage...

Creative Draping repositions the importance of draping as a creative tool for the contemporary practitioner. This essential book examines the historical relevance of the haute couture houses of central Europe and their legacy on modern-day apparel, exploring the techniques developed by the great masters, before leading readers through the basic draping exercises, processes and approaches that they will need to understand in order to successfully practice the craft.

The book takes a unique approach to contemporary draping and crucially argues for the need to design for...

The success of a piece of communication has always been dependent on the connection between content, form, audience and context what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation,...

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.

Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook...

The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers.

This book identifies four distinct types of creative journal, each representing a different phase in the design process: the...

Packed with examples from classic and contemporary films, The Fundamentals of Animation presents each stage of the animation production process in an engaging visual style, whilst providing an historical and critical context for four core disciplines: drawn/cel; 2D/3D stop-motion; computer generated; and experimental animation.

With insightful commentary from leading animators, Wells and Moore also introduce you to the many different career paths open to aspiring animators, from storyboard artist or character designer to VFX artist or writer and director. They also provide...