Motion Graphics: Principles and Practices from the Ground Up

ISBN-13: 9781472569004 / Angielski / Miękka / 2016 / 200 str.

Ian Crook; Peter Beare

Opis

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.

Recenzje

Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas. Julia DeArriba-Montgomery, Florida State College of Jacksonville, US

Spis treści

Introduction 1. Concepts – Tools 2. Concepts – The Image 3. Concepts – Space 4. Concepts – Time 5. Putting the Pieces Together 6. Recording and Recreating Motion 7. Process – Planning 8. Process – Production Appendix

O autorze

Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK. Peter Beare is a learning technologist and content developer at London Metropolitan University, UK.