Communication Design: Insights from the Creative Industries

ISBN-13: 9781472534408 / Angielski / Miękka / 2015 / 208 str.

Derek Yates; Jessie Price

Opis

The success of a piece of communication has always been dependent on the connection between content, form, audience and context what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape."

Recenzje

An important book and one that deserves a space on the shelves of communication design students, educators and practitioners. James Corazzo Art, Design & Communication in Higher Education

Spis treści

Introduction Chapter 1 - Brand Systems; In Conversation with Mason Wells, Bibliothéque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; Heritage Chapter 2 - Experience Motion Graphics; In conversation with Shane Walter, onedotzero; Environment; In conversation with Designer and Director Kate Dawkins; Play; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; Experiential Marketing Chapter 3 - Conversation Collaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User Testing Chapter 4 - Participation Behavior Change; In Conversation with Adrian Ho, Zeus Jones; Generative Systems; In Conversation with Hashem Bajwa, De-De; Participation and Advertising; In Conversation with Karsten Schmidt (aka Toxi); Open Source Chapter 5 - Navigation Information Overload; Curation; In Conversation with Will Hudson, It’s Nice That; Visualizing Data; In Conversation with Max Gadney, After the Flood; Beautiful Data; In Conversation with Stefanie Posavek Chapter 6 - Advocacy Activism; In Conversation with Lucienne Roberts,LucienneRoberts+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat Hunter, RSA Chapter 7 - Critique Design Discourse; Design Publishers; In Conversation with Adrian Shaughnessy, Intro and Unit Editions; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Research/Content; In Conversation with Lindsay Liu, 10x10 Further Reading Credits Index

O autorze

Derek Yates is Programme Leader for Graphic Arts, Winchester School of Art, Southampton University. Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.