Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.
Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook...
Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an econom...
The Fundamentals of Illustration is a comprehensive and practical introduction to the field for illustration or graphic arts students, as well as for those who commission illustration. Now on its third edition, this title covers all areas of illustration from what illustrators do through selling your work across various media, each chapter contains a case study, exercises and a brief for students to follow. New to this edition is expanded coverage of digital media and digital tools such as Wacom tablets, apps, and the use of social media as a source for displaying and obtaining work. A...
The Fundamentals of Illustration is a comprehensive and practical introduction to the field for illustration or graphic arts students, as well ...
Landscape architecture has a pivotal role in ensuring environmental sustainability through design interventions. This book takes a broad look at strategies and completed projects to provide the reader with a strong understanding of the sustainability challenges being faced by designers today, and potential routes to addressing them.
The book covers essential concepts of landscape architecture and environmental sustainability, including:
- Ecology, multifunctional landscapes and sensitive intervention - Remediation, cleansing and environmental infrastructure - Social...
Landscape architecture has a pivotal role in ensuring environmental sustainability through design interventions. This book takes a broad look at st...
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.
This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to...
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have...
Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on the subject often leave novices and budding designers puzzled.
Patternmaking for Jacket and Coat Design covers patternmaking techniques for seven iconic jacket and coat designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring the history of each garment design to reveal what lies behind their enduring appeal today. Each chapter is provides easy-to-follow patterns for the blazer, tuxedo,...
Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on t...
3D Printing for Fashion is the first book that has been designed to give both designers and industry leaders access to the conceptual and practical knowledge needed to participate in what promises to be the biggest cultural/social transformation since the last industrial revolution.
Organized around the three key topics of materials/production technologies, computational geometry/simulation and design methodologies, 3D Printing for Fashion will provide both design students and industry professionals with the know-how, skills and confidence needed to critically engage...
3D Printing for Fashion is the first book that has been designed to give both designers and industry leaders access to the conceptual and pr...
Menswear books for fashion design students are under-represented in relation to the wealth of womenswear titles, this fully expanded and updated edition of Menswear provides a broad introduction to this exciting subject.
The second edition includes two completely new chapters on design development for menswear, which looks at sportswear, print, denim and knitwear, and on design research, which explores working with sketchbooks, fabric, colour, samples, trimmings, toiles and first samples. Filled with insightful new interviews with both emerging and established designers,...
Menswear books for fashion design students are under-represented in relation to the wealth of womenswear titles, this fully expanded and updated ed...
Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi Friedman looks at both new and revived sustainable strategies at a neighborhood level to explore options for both rehabilitating older communities as well as options for those projects being designed from scratch.
The book takes a holistic approach to sustainable community design, covering aspects such as:
- Transportation and how to avoid reliance on private vehicles - Ecological, psychological and economic values of open...
Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi ...
Where do design principles come from? Are they abstract -rules- established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on...
Where do design principles come from? Are they abstract -rules- established by professionals or do they have roots in human experience? And if we e...
