Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.
Approach and Language is the first title in the Basics Graphic Design...
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins w...
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production...
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processe...
A fundamental subject studied by all graphic designers, layout is the arrangement of text and image on a page, regardless of whether that page is print or web-based. The third edition of this book is fully updated and includes more material on digital layout plus six new interviews with designers about their approaches to the subject. Introduction to Layout for Graphic Designers, Third Edition provides practical information, over 200 inspirational examples, and the clear and concise approach that makes the Basics Design series so popular.
A fundamental subject studied by all graphic designers, layout is the arrangement of text and image on a page, regardless of whether that page is p...
