Suitable for hotel, restaurant and licensed house managers, this book focuses on profit planning, the major area of finance which the general manager needs to get to grips with. It focuses on the practical aspects of day-to-day profit planning, helping the reader to understand the approach with minimum theory and technical jargon.

This text addresses issues concerning the organization as a whole rather than simply focusing on the perspective of the individual manager. It reflects the modern move towards performance management as an organizational business strategy.

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies....

The final volume of four, the authors consider how the concerns of ethnic groups may be addressed within the framework of the National Curriculum. Despite the indecision surrounding primary school curriculum, it remains that the multicultural nature of the population and of schools will develop.