This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.
This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media managemen...
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world.
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts o...
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, thi...
This book is an analysis of the specificities of public film funding on an international scale. Based on insights from fields such as cultural economics, media economics, media management and media governance studies, the authors illustrate how public spending shapes the financial fitness of national and international film industries.
This book is an analysis of the specificities of public film funding on an international scale. Based on insights from fields such as cultural economi...
