This book provides an end-to-end view of revenue management in the hospitality industry. The book highlights the origins of hotel reservations systems and revenue management, challenges unique to hotels, revenue management models, new generation retailing, and personalization and steps required to remain competitive in the marketplace. This book is intended for practitioners to understand the basics and have a comprehensive view of the impacts of revenue management on product distribution, reservations, inventory control, including the latest advances in the field of attribute-based...
This book provides an end-to-end view of revenue management in the hospitality industry. The book highlights the origins of hotel reservations s...
This book provides a holistic and practical approach to Japanese concepts of lean management throughout the business value chain. It explains principles like Kaizen, Kata or Keiretsu in a pragmatic and logical way with many industry examples and case studies. The authors describe comprehensively how lean management enables companies to concentrate on value-adding activities and processes to achieve a long-term, sustainable competitive advantage. Moreover, the book shows how lean management principles are ultimately applied in industries like aviation, civil engineering, automotive,...
This book provides a holistic and practical approach to Japanese concepts of lean management throughout the business value chain. It explains princ...
This textbook introduces systems science as an entry point to present a basic introduction to research models and methods in management science (operation research). This textbook selects the classic quantitative models and methods as well as rich cases and detailed examples, which are suitable for students with a certain management and economics knowledge for further study, and helps to develop the abilities of using the basic models in real life.
This textbook introduces systems science as an entry point to present a basic introduction to research models and methods in management science (...
This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms. Leveraging on the early literature on network economics (that was largely analytical) and the popular writing about new organizations, this book takes a strategic perspective. It answers the five big strategy questions about platform business firms: a. What are platform business models, and how are they different from others; b. How do platform business firms...
This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice wo...
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the...
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold ...
This book aims to provide the industrial upgrading and business scenario improved and boosted by 5G, as well as to forecast the typical industry application with a 6G vision. At the beginning of the book, it builds an overview of how 5G stimulates industrial transformation in the global digitalization wave, involving its commercial use, policy support, and application development around the world. Also it summarizes the main challenges of 5GtoB in large-scale replication from the perspective of methodology and deduce its development path and future form oriented to XtoB. The author...
This book aims to provide the industrial upgrading and business scenario improved and boosted by 5G, as well as to forecast the typical industry ap...
Social Innovation is not just a buzzword, it’s a global opportunity. However, it is also a very wide and heterogeneous field. The aim of this book is to give the reader different perspectives, concepts and experiences to understand the challenging tasks of the future while also showcasing some existing best-practice examples, impact-investing and social innovation strategies that successfully empower communities and individuals to shape a better life.
Social Innovation is not just a buzzword, it’s a global opportunity. However, it is also a very wide and heterogeneous field. The aim of this book i...
This book is an exploration of the people analytics possibility, bringing out both theoretical frameworks and detailed practical case studies from the author's experience in industry and business across both sides of the table, with an understanding of data science models and SMAC (Social, Mobile & Cloud) technologies underpinning it. It further explores and lays out a business case for why organizations need to invest behind this space and why HR functions and businesses need to embrace and adopt it. The book examines how people analytics makes a difference to business, describes...
This book is an exploration of the people analytics possibility, bringing out both theoretical frameworks and detailed practical case studies ...
The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges associated with aspects of population growth in the quest for sustainable development. It presents case studies on different areas of sustainability in the food industry, which includes food production and consumption. The collection of illustrative examples includes cases from agriculture and fisheries, the food refining sector, the supply chain, wholesale and retail channels, and other relevant aspects that enhance our...
The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal ...
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted...
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterog...
