This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitizati...
This book aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes warranty management practice, reverse logistics, product reliability engineering, data statistics and analysis, industry 4.0 and artificial intelligence, circular supply chain and sustainable design, and other basic theories and case descriptions. The author has many years' experience in academic and industrial management, and provides a management framework that especially takes into account (1) the implementation aspect - promotion of warranty plan and...
This book aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes warranty manage...
This book provides an end-to-end view of revenue management in the hospitality industry. The book highlights the origins of hotel reservations systems and revenue management, challenges unique to hotels, revenue management models, new generation retailing, and personalization and steps required to remain competitive in the marketplace. This book is intended for practitioners to understand the basics and have a comprehensive view of the impacts of revenue management on product distribution, reservations, inventory control, including the latest advances in the field of attribute-based...
This book provides an end-to-end view of revenue management in the hospitality industry. The book highlights the origins of hotel reservations s...