This book is an exploration of the people analytics possibility, bringing out both theoretical frameworks and detailed practical case studies from the author's experience in industry and business across both sides of the table, with an understanding of data science models and SMAC (Social, Mobile & Cloud) technologies underpinning it. It further explores and lays out a business case for why organizations need to invest behind this space and why HR functions and businesses need to embrace and adopt it. The book examines how people analytics makes a difference to business, describes...
This book is an exploration of the people analytics possibility, bringing out both theoretical frameworks and detailed practical case studies ...
“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.
The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.
Why do some people drink black coffee and others stick to tea?
Why do some people prefer competitors’ products?
Why...
Berry-AMA Book Prize FINALIST 2011!
“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the Ameri...
Large projects are defining moments for companies and countries. When large projects succeed, they can dramatically improve the social and economic conditions in a region. This book focuses on major aspects of the world’s largest infrastructural, industrial and public service projects through the lens of structuring, valuing, managing risk and financing projects. The book analyses and discuss large projects in government, private and public and private partnership. The author sheds light into the attributes of project finance which have unique structural elements. The book focuses on...
Large projects are defining moments for companies and countries. When large projects succeed, they can dramatically improve the social and economic...
