This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is...
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algori...
This is the first of its kind book that describes key elements of enterprise data and analytics strategy, and prescribes a pragmatic approach to define the strategy for large enterprises. The book is based on successful digital transformation experience of multiple Fortune 500 and other large enterprises. It is estimated that more than 50% of data and analytics initiatives fail globally because of the inherent complexity of such initiatives. Some of the questions that enterprises struggle with are: How to define enterprise data and analytics strategy? What are the key elements that should be...
This is the first of its kind book that describes key elements of enterprise data and analytics strategy, and prescribes a pragmatic approach to defin...
This book provides a step-by-step guide to implementing lean at SMEs using an approach that has been tested and fine-tuned at over a hundred organizations across India, South East Asia and the Middle East. The book approaches Lean through an implementation project cycle flow and enables the reader to understand the imperative for Lean, how to diagnose current operations, how to plan and deploy Lean and shows a path for long-term sustenance.
Diverse situations such as meeting the demand fluctuations, designing a facility, or improving profit margin etc. are included in the case studies from...
This book provides a step-by-step guide to implementing lean at SMEs using an approach that has been tested and fine-tuned at over a hundred organizat...
This book offers a practical guide for successful international trade operations. Written for MBA students and professionals, it provides tools and best practices for managing and operating complex international trade transactions. Readers learn about the legal, administrative, and practical aspects of international business transactions and how to gather and manage the proper information needed.
The book covers topics such as public and private regulation of international trade, overseas market research, international trade terms, international trade contracts, payment collection,...
This book offers a practical guide for successful international trade operations. Written for MBA students and professionals, it provides tools and...
Recent developments in the taxation of international enterprises are driven by the Organisation for Economic Co-operation and Development (OECD) of the Base Erosion and Profit Shifting (BEPS) initiative and have contributed to increase attention in practice, especially of large enterprises, resulting in different routes of action. This book provides a comprehensive overview of international business transactions at the customer interface with a focus on the specific role and tasks of the functions within a company. Three basic transactional models are introduced and analyzed, particularly...
Recent developments in the taxation of international enterprises are driven by the Organisation for Economic Co-operation and Development (OECD) of...
This book continues from author’s first SMA publication in 2018 (also by Springer) and discusses the new roles of SMA in the new network economy. Emerging digital technologies have revolutionized the business world with groundbreaking rules and innovative business models. New knowledge and information technologies have inspired new business ideas and created more information platforms at a lower cost, yet highly efficient in the market. The new business transformation also encourages more inter-organizational cooperation to cope with rapid changes. All these novelties add challenges to...
This book continues from author’s first SMA publication in 2018 (also by Springer) and discusses the new roles of SMA in the new network economy. Em...
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while...
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external thr...
Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing.
This book provides empirical and conceptual papers and studies that tackle the...
Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The chang...
This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social...
This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from s...
