This text focuses on the complexities of the communication of health-related messages and information through the use of case studies. Many of the contributors are scholars who, during their research and consulting, grapple with many of the issues of concern to those studying this topic.

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases.

The need for PR professionals to study the social, political, and economic contexts of public relations...

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases.

The need for PR professionals to study the social, political, and economic contexts of public relations...

Why has classical rhetoric been a subject of such growing interest for the past ten years? Because the most exciting work in classical rhetoric has asked us to rethink classical concepts in modern terms. What's been missing, at least in book-length form, is a scholarly rethinking of rhetorical memory and delivery. As many scholars have been noting in their work for some time now, three of five classical issues -- invention, arrangement, and style -- have dominated rhetorical studies while the other two -- memory and delivery -- have largely been misunderstood or ignored. Re-examined in light...

This text shares insights into the effects of media on children and family. It reflects not only widely divergent political orientations and value systems, but also three distinct domains of inquiry into human motivation and behaviour - social scientific, psychodynamic and clinical practice.

This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's Square Deal reforms brought the first publicity agencies to the nation's capital.

This volume addresses the possibilities and constraints inherent in oral history interviewing. The essays represent an interpretive perspective of inquiry in oral history. This perspective considers oral history interviews as subjective, socially constructed and emergent events.

Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the...

The central thesis of this book is that the communication process is consequential for people's lives in ways that cannot be explained by antecedent theory.

This revised edition covers the process of sports writing. Topics include: observation; interviewing techniques and various structures of articles; types of leads; and other style and technique points.