This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication,...
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Util...
Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward democratization and privatization in the region have influenced mass media industries and the practice of journalism. Written as a tribute to earlier books about the development and status of Latin American news organizations, this text provides a readable overview of journalism in the area. Unlike those in previous works, these chapters are divided by issues and subject matter instead of by nations and regions. Each chapter concludes with a...
Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward demo...
Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward democratization and privatization in the region have influenced mass media industries and the practice of journalism. Written as a tribute to earlier books about the development and status of Latin American news organizations, this text provides a readable overview of journalism in the area. Unlike those in previous works, these chapters are divided by issues and subject matter instead of by nations and regions. Each chapter concludes with a...
Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward demo...
For more than half a century, broadcast recordings have reflected an important aspect of our culture and history. An increasing number of archivists and private collectors have restored and exchanged radio and television materials. However, despite the awareness of these primary resource materials, there is still some reluctance to utilize this aural and visual history resource. A part of this reluctance is due to the fact that little is known about the existence of many collections throughout the nation. This volume provides a comprehensive directory of electronic media archives in the...
For more than half a century, broadcast recordings have reflected an important aspect of our culture and history. An increasing number of archivists a...
This volume provides a directory of electronic media archives in the USA and Canada. Covering both private and institutional collections, the book is organized by state and city with indexes to provide the reader with the subject and location of specific topics of interest.
This volume provides a directory of electronic media archives in the USA and Canada. Covering both private and institutional collections, the book is ...
This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.
This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Read...
This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.
This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Read...
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level. The specific purpose of the book is to...
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary act...
Because reporting is changing, this volume offers readers a thorough introduction to the rapidly evolving world of gathering information for local news organizations. This easy-to-read text is filled with contemporary examples and solid advice for the beginning reporting student. Designed for students with a foundation in news writing, it provides chapters on such basics as news research, interviewing, and observation skills. It further offers a chapter on the use of personal computers as research and reporting tools. Readers will find useful tips and examples written by award-winning...
Because reporting is changing, this volume offers readers a thorough introduction to the rapidly evolving world of gathering information for local new...
This text focuses on the complexities of the communication of health-related messages and information through the use of case studies. Many of the contributors are scholars who, during their research and consulting, grapple with many of the issues of concern to those studying this topic.
This text focuses on the complexities of the communication of health-related messages and information through the use of case studies. Many of the con...