Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. RQ

This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries, large or small, who are groping for effective methods of outreach to their constituencies. There are not many volumes which address...

This volume is intended to aid both those organizations considering the establishment of an institutional archives and those practicing archivists needing materials to assist them in evaluating their programs and planning for their development. The author's theme is that archival programs found in corporate, educational, cultural, and religious institutions are necessary both to the organizations themselves and their efficient functioning and to society's concern for preserving its documentary heritage.

"Managing Institutional Archives" covers all aspects of managing an archival...

Solutions to the unique problems of academic libraries in urban and metropolitan areas are provided in this professional handbook. Issues faced by the administrators of these libraries can differ markedly from those encountered by their counterparts in residential college towns, with service demands emanating from both the surrounding community and their own academic community. Written by experienced urban university librarians, each chapter addresses issues unique to the in-city academic library.

Reaching out to their communities to establish links with business, industry, and other...

Changing student demographics demand that colleges and universities meet the special needs of a new population, and libraries will play an increasingly important role in facing these challenges of the future. This professional reference is intended for academic librarians interested in establishing peer outreach programs for minority students. The volume includes an overview of the unique challenges facing academic institutions and libraries today in serving a diverse student population, suggestions on working effectively in the current academic environment, and practical guidelines for...

This professional reference provides solid advice to academic and public librarians for managing performing arts collections. The volume is divided into sections on the history of performing arts librarianship, dance collections, film studies collections, music collections, and theater collections. Each chapter is written by one or more expert contributors and presents current and reliable information on collection management. They discuss personnel management, collection development, technical services, public services, the impact of new technologies, facilities management, financial...

Developmental disabilities are the most numerous of disabilities, and they are exceptionally complex. This professional reference overviews developmental disabilities, discusses the information needs of people with developmental disabilities, and provides practical guidance to librarians and information professionals who serve them. Particular attention is given to the ramifications of the Americans with Disabilities Act for librarians.

The first part of the book defines and describes developmental disabilities from perspectives relevant to librarians and information...

Recent years have seen numerous and substantial changes in the processes, expectations, and criteria that inform the work of regional accreditation commissions and professional accreditation associations. This sourcebook offers an overview of the accreditation process focused specifically on contemporary expectations for and challenges to libraries, information technologies, and academic computing, and offers practical advice to those librarians involved with academic accreditation activity.

Chapters in this professional reference book overview and discuss the principal issues...

Drawing on Hayes's previous work in "Strategic Management for Academic Libraries," this professional reference addresses the unique circumstances and needs of public libraries and provides thorough guidance on how to manage change successfully in the community library environment. The volume provides a conceptual framework for strategic management, identifies its major concerns and relationships to the tactical and operational management of public libraries, discusses the particular problems and needs of community libraries, and details the assessment of the library's strategic position....

Collection management is becoming increasingly complex due to electronic access to information, the growth of the Internet, greater reliance on document delivery and resource sharing, and changes in scholarly communication. This professional reference shows how changes in all aspects of collection management will affect future activities in this area and examines the likely value of these changes in the next century. Chapters are written by leading practitioners and academics from around the world, and the volume concludes with a bibliographical essay.

Collection management has always...

No other book provides such a comprehensive approach to educating library customers and staff in the preservation of library materials. Over 35 case studies provide innovative programs and strategies for providing preservation education initiatives throughout the library. The various types of materials collected paired with the variety of patrons requires a full spectrum of approaches. Going on the assumption that much damage is caused by unknowing misuse, this professional reference gives academic, school, and public library staff as well as special collections staff, a solid approach for...