Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. RQ

This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries, large or small, who are groping for effective methods of outreach to their constituencies. There are not many volumes which address...

One part theory (borrowed from business world), one part practice (including detailed case studies of the University of Pittsburgh and the University of Arizona), one part inspiration: "Beyond Survival" offers ideas about how academic libraries can not only survive in the short term, but take advantage of emergent opportunities by judiciously adopting the same organizational development tools and concepts espoused by the business world.

While there is a great deal of anecdotal evidence that significant organizational changes are taking place in academic libraries, the literature...