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wyszukanych pozycji: 39
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Fundamentals of Leisure Business Success: A Manager's Guide to Achieving Success in the Leisure and Recreation Industry
ISBN: 9780789004451 / Angielski / Twarda / 1998 / 208 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager s Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world s largest industry--leisure and recreation--and gives you practical tips and surefire strategies for making your own profit or nonprofit leisure business a blue ribbon success. Its condensed format, interesting case studies, and helpful examples will show you how you can transform any sluggish, out-of-shape recreation business into an efficient, iron-willed, profit-producing marathoner...
Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager s Guide to Achieving Success in the Leisure and Recreati...
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cena:
705,83 |
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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace
ISBN: 9780789001979 / Angielski / Miękka / 1997 / 286 str. Termin realizacji zamówienia: ok. 22 dni roboczych. From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand...
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research Tha...
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cena:
272,55 |
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Managing Sales Professionals: The Reality of Profitability
ISBN: 9781560249467 / Angielski / Twarda / 1995 / 422 str. Termin realizacji zamówienia: ok. 22 dni roboczych. A to-the-point textbook for undergraduates on the daily decisions involved in sales and sales management, illustrating how to plan, organize, staff, operate, and evaluate a sales force. Chapters on sales presentation, recruiting salespeople, sales training programs, and determining sales territories include several fictional case studies per chapte
A to-the-point textbook for undergraduates on the daily decisions involved in sales and sales management, illustrating how to plan, organize, staff, o...
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cena:
438,05 |
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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
ISBN: 9781560249948 / Angielski / Miękka / 1997 / 208 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important...
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Per...
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cena:
272,55 |
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Predicting Successful Hospital Mergers and Acquisitions: A Financial and Marketing Analytical Tool
ISBN: 9780789001825 / Angielski / Miękka / 1997 / 148 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Predicting Successful Hospital Mergers and Acquisitions examines the rapidly changing acute care hospital of the health care delivery industry. It provides a set of guidelines for human service industry executives considering a merger or acquisition to keep organizations competitive and efficient in the current managed care environment. This model is applicable to various health care providers such as skilled nursing facilities, psychiatric care hospitals, and rehabilitation facilities.
Predicting Successful Hospital Mergers and Acquisitions examines the rapidly changing acute care hospital of the health care delivery industry. It pro...
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cena:
267,68 |
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How To Write a Marketing Plan for Health Care Organizations
ISBN: 9780866564502 / Angielski / Twarda / 1985 / 184 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
657,15 |
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
ISBN: 9780789002525 / Angielski / Miękka / 1998 / 180 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market...
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for ...
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cena:
277,42 |
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The Clinician's Guide to Managed Behavioral Care: Second Edition of the Clinician's Guide to Managed Mental Health Care
ISBN: 9780789060136 / Angielski / Miękka / 1996 / 332 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician s Guide to Managed Behavioral Care, called "a survival kit" and "must reading," helps clinicians develop and market professional services attuned to the needs of managed care systems, manage the utilization process, and reshape an office practice or hospital-based program to become more "managed care friendly." It is newly referenced and updated for clinicians to continue to advocate for their patients and clients.The Clinician s Guide to Managed Behavioral Care addresses how...
Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician s Guide to Managed Behavioral Care, called "a surv...
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cena:
204,40 |
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Professional Services Marketing: Strategy and Tactics
ISBN: 9781560242406 / Angielski / Twarda / 1993 / 146 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing.Professional Services Marketing provides a very readable and simple...
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with n...
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cena:
778,85 |
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Professional Practice in Health Care Marketing : Proceedings of the American College of Healthcare Marketing
ISBN: 9780866565493 / Angielski / Twarda / 1986 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers re...
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cena:
705,83 |
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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
ISBN: 9781560243663 / Angielski / Twarda / 1994 / 194 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important...
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Per...
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cena:
778,85 |
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Marketing Health Care Into the Twenty-First Century: The Changing Dynamic
ISBN: 9781560249795 / Angielski / Twarda / 1996 / 206 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Describes the changing landscape of health care in America and its implications for health care marketing and marketers, analyzing health care plans and systems as products and emphasizing the importance of marketing concerns. Looks at factors including managed care, types of health care markets and plan structures, and ways for physicians and hosp
Describes the changing landscape of health care in America and its implications for health care marketing and marketers, analyzing health care plans a...
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cena:
438,05 |
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Risky Business: Managing Employee Violence in the Workplace
ISBN: 9780789001009 / Angielski / Miękka / 1996 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers what to do--and what not to do--to prevent workplace violence. Author Lynne Falkin McClure describes in clear detail the eight major categories of behavioral clues to violence and includes anecdotes from work settings to help managers and others identify potentially violent employees. Most importantly, she emphasizes the precautions and steps managers must take when they see these "clues" in an employee s behavior and how to create and maintain a...
Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers wha...
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cena:
253,08 |
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
ISBN: 9780789002518 / Angielski / Twarda / 1998 / 180 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although...
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for ...
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cena:
705,83 |
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Marketing the Group Practice: Practical Methods for the Health Care Practitioner
ISBN: 9780866562645 / Angielski / Twarda / 1983 / 120 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
608,48 |
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Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance
ISBN: 9780789004871 / Angielski / Twarda / 1998 / 490 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance provides you with proven methods and new strategies on how to deliver more effective health care, health products, and related services to patients and other consumers. Stressing physician leadership and proactive participation, this text will enhance your understanding of how a working relationship between practicing physicians and health care managers is a positive and necessary means for administering and managing quality health care now and in the...
Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance provides you w...
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cena:
876,20 |
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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace
ISBN: 9781560249498 / Angielski / Twarda / 1997 / 286 str. Termin realizacji zamówienia: ok. 22 dni roboczych. From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand...
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research Tha...
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cena:
705,83 |
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Risky Business: Managing Employee Violence in the Workplace
ISBN: 9780789000750 / Angielski / Twarda / 1996 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers what to do--and what not to do--to prevent workplace violence. Author Lynne Falkin McClure describes in clear detail the eight major categories of behavioral clues to violence and includes anecdotes from work settings to help managers and others identify potentially violent employees. Most importantly, she emphasizes the precautions and steps managers must take when they see these "clues" in an employee s behavior and how to create and maintain a...
Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers wha...
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cena:
657,15 |
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The Aftermath of Reengineering
ISBN: 9781138988750 / Angielski / Miękka / 2021 / 166 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
170,32 |
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Marketing Long-Term and Senior Care Services
ISBN: 9780866562898 / Angielski / Twarda / 1984 / 128 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for...
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cena:
778,85 |
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