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The author searches for the soul of the marketplace in the selves, sites and stuff that animate our acquisitive quest. He offers a fieldworker's view - at times critical, at times celebratory - of consumer experiences that pervade our lives. From the local to the global, his evocative images reflect the poetics of desire in which we are all immersed. This is a loving and lyrical look at our radiant buyosphere.

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the...

"We put the working class, in all its varieties, at the center of our work. The new working-class studies is not only about the labor movement, or about workers of any particular kind, or workers in any particular place even in the workplace. Instead, we ask questions about how class works for people at work, at home, and in the community. We explore how class both unites and divides working-class people, which highlights the importance of understanding how class shapes and is shaped by race, gender, ethnicity, and place. We reflect on the common interests as well as the divisions between...

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing s ramifications far beyond simple economic exchange. It addresses four major topic...

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic...

Ambitious and encouraging, this text for prospective and practicing elementary and middle school science teachers, grounded in contemporary science education reform, is a valuable resource that supplies concrete approaches to support the science and science-integrated engineering learning of each and every student. At its core it is based in the view that science is its own a culture, consisting of unique thought process, specialized communicating traditions, and distinctive methods and tools. Using culture as a starting point and connecting it to effective instructional approaches, the...