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After discussing the "arts of redemption" and their rivals, and introducing soteriology, the theology of salvation, Patrick Sherry argues that the Christian "Drama of Redemption" has three Acts. The next five chapters discuss the three Acts, namely salvation history, our present human life, and the life to come. In each case, Sherry explains how art and literature can lead to an understanding of what is at stake here. His main concern is with the present life: hence three of those chapters deal with that phase of redemption, one of them specifically with "novels of redemption." The last...

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing s ramifications far beyond simple economic exchange. It addresses four major topic...

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic...