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wyszukanych pozycji: 11
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Handbook of Integrated Csr Communication
ISBN: 9783319446981 / Angielski / Twarda / 2017 / 501 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest... This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR,...
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cena:
1164,67 zł |
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Reale Und Mediale Produkterfahrungen: Analyse Und Vergleich Der Wirkungen Von Experience- Und Cross-Media-Marketingmaßnahmen
ISBN: 9783834916815 / Niemiecki / Miękka / 2009 / 435 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Sandra Diehl analysiert mithilfe der Diary-Methode und eines experimentellen Designs den Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Sie leitet umfangreiche strategische und operative Handlungsempfehlungen ab, die dazu beitragen, Cross-Media-Werbestrategien in Kombination mit realen Produkterfahrungen zu optimieren.
Sandra Diehl analysiert mithilfe der Diary-Methode und eines experimentellen Designs den Einfluss von medialen und realen Faktoren auf das Kaufentsche...
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cena:
253,94 zł |
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Handbook of Integrated Csr Communication
ISBN: 9783319831138 / Angielski / Miękka / 2018 / 501 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
1164,67 zł |
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Erlebnisorientiertes Internetmarketing: Analyse, Konzeption Und Umsetzung Von Internetshops Aus Verhaltenswissenschaftlicher Perspektive
ISBN: 9783824475292 / Niemiecki / Miękka / 2002 / 397 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Sandra Diehl fuhrt eine theoretische und empirische Analyse von E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch und entwickelt einen umfangreichen Kriterienkatalog mit konkreten strategischen und operativen Handlungsempfehlungen zur Unterstutzung von Internetanbietern.
Sandra Diehl fuhrt eine theoretische und empirische Analyse von E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch und entwickelt einen...
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cena:
199,51 zł |
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Duden - Mein Sprachspielbuch : Sprachförderung mit Liedern, Spielen und Reimen
ISBN: 9783737330008 / Niemiecki / Twarda / 2012 / 192 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
68,47 zł |
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Media and Convergence Management
ISBN: 9783642438219 / Angielski / Miękka / 2015 / 376 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management.
This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovat...
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cena:
291,14 zł |
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Media and Convergence Management
ISBN: 9783642361623 / Angielski / Twarda / 2013 / 376 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while...
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly ...
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cena:
388,20 zł |
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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
ISBN: 9783030866792 / Angielski / Twarda / 2022 / 512 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
659,97 zł |
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Medien- Und Kommunikationswissenschaft Der Zukunft: Chancen, Potenziale, Herausforderungen
ISBN: 9783658450397 / Niemiecki Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
326,51 zł |
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research
ISBN: 9783834921116 / Angielski / Twarda / 2010 / 412 str. Termin realizacji zamówienia: ok. 20 dni roboczych. The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned...
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cena:
326,51 zł |
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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
ISBN: 9783030866822 / Angielski / Miękka / 2023 / 501 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise ofprodusageand influencers, and intermediaries and their personalized algorithmic content are...
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also throug...
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cena:
659,97 zł |
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