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wyszukanych pozycji: 3
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries
ISBN: 9783658131333 / Angielski / Miękka / 2016 / 378 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and "empowering" them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional... Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four... |
cena:
194,08 zł |
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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
ISBN: 9783030866822 / Angielski / Miękka / 2023 / 501 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise ofprodusageand influencers, and intermediaries and their personalized algorithmic content are...
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also throug...
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cena:
659,97 zł |
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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
ISBN: 9783030866792 / Angielski / Twarda / 2022 / 512 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
659,97 zł |
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